What is The Universal Score?

The Universal Score is a framework for evaluating inclusion and belonging. Use it to think critically about how inclusive your decisions are, so you can design and build a better experience that works for everyone.

How to use

Choose a product, service or journey to test.
Answer a series of questions across 5 areas of inclusivity: belonging, mental wellbeing, physical needs, neurodiversity, and putting people first. You can skip any questions that aren't relevant or go back at the end.
At the end your final Universal Score out of 100 is revealed, with practical recommendations on how to improve it.

We'd recommend running The Universal Score as a workshop with your team. Make sure to capture any insights or actions as you go.

We're Idean

We're on a mission to embed inclusive design into every part of our design process. We're also the creators of Cards for Humanity, another inclusivity tool, featured in It's Nice That.

Stay in touch

How are you using The Universal Score? We want this site to be useful for as many people as possible. Please drop us a note if you have any feedback or would like help running a workshop with The Universal Score.

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Mental wellbeing

Can your users make decisions without unnecessary pressure?

Playing on scarcity, urgency, and fear of a missed opportunity creates unnecessary pressure. This can increase anxiety and push people to make decisions that might not be in their best interests.

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