The Universal Score

Your Universal Score:
⁰/₀

You're leaving people behind.

Your score is low. There are a lot of improvements to make before you can say you've designed for everyone. Find a breakdown of your score below and check out our suggestions to help you make more inclusive design decisions.

Section 1 | Mental wellbeing
Your score: 0/0
There's a lot to improve here. Try going back to one of the questions and focus on getting that right first.
Links to help you level up:
- Understanding anxiety and building empathy
  Vildana Lojo Babić
- Designing for anxiety
  Uxcel
Section 2 | Belonging
Your score: 0/0
To start considering belonging, invite a more diverse group of participants to take part in your design process.
Links to help you level up:
- Why inclusive product design and messaging
  Forbes
- Inclusive brand identity
  Forbes
Section 3 | Physical needs
Your score: 0/0
There are really clear accessibility guidelines in place to support teams who want to design more accessible products and services. Try the A11Y Project Checklist to check your compliance.
Links to help you level up:
- The A11Y Project Checklist
  The Accessibility Project
- Inclusive Toolkit Manual (PDF)
  Microsoft
Section 4 | Neurodiversity
Your score: 0/0
It's estimated that around 15% of the UK population are neurodivergent. By ignoring their needs, you're alienating at least one in seven potential customers!
Links to help you level up:
- How to be inclusive to neurodiverse people (video)
  Rachel Morgan-Trimmer
- Designing for guidance (PDF)
  Microsoft
- The Great Digital Divide
  Capgemini
Section 5 | People first
Your score: 0/0
You might have lost sight of your customers' needs. Try setting up some face-to-face sessions with real users to understand how they experience your product, service or journey.
Links to help you level up:
- Applying the lens of vulnerability to design
  CACI Digital Experience
- Consumer vulnerability
  Gov UK
- Cards for Humanity
  frog